Meta ads, account access, business systems.

Meta is turning on a Pixel setting by default on Nov 12 that can add reported purchases without adding sales. Take a before number now, compare after, and know when to switch it off.

Meta's learning phase needs about 50 purchases in a week. Here is the budget math that tells you whether Meta Ads are worth running yet, and what to do first if they are not.

Meta shows the same error whether the problem is a glitch on the Business Portfolio or a restriction on the admin's personal profile. Here is how to tell which one you have before you try a fix.

What a shadowban actually is, where Instagram shows you if your account is limited, and the three things that usually explain a sudden drop in reach.

If you manage multiple clients' Facebook and Instagram accounts, your personal profile is probably still listed in businesses you haven't touched in years. Here's why Meta won't let you leave — and the exact fix for each of the three reasons.

Three real, unedited questions pulled from the comments under a beginner Facebook ads tutorial — and the correct answer to each one, verified against Meta's own documentation.