Jasmine
Jasmine
Meta Ads Strategist · JDesigns Strategist LLC
Real Campaign Results

Real Meta Ads campaigns. Real numbers.

Every result on this page came from an actual client's Ads Manager — no mockups, no projections. Local service businesses, ecommerce, health services, and family platforms, across booking, traffic, awareness, and lead-generation objectives.

Case Study 01
Meta Ads Beauty Salon & Lash Studio 30 Days

Meta Ads Booking Campaign

More Than Lash — Las Vegas Beauty Studio · Facebook, Instagram · Booking via Vagaro

Goal

Drive qualified traffic and bookings for lash services through targeted Meta Ads campaigns.

What I Did

Built the full Meta ads strategy, developed booking-focused campaign architecture, guided creative direction, and planned promotional campaigns including UV lash technology services.

737
Landing Page Views
$0.19
Cost / Landing Page View
18,189
Impressions
11,647
Reach
Takeaway: Efficient traffic generation for a local beauty business using booking-focused Meta campaigns — a sub-$0.20 cost per landing page view in a competitive local market.
Case Study 02
Meta Ads Education & Career Development Campaign Launch Phase

Meta Ads Strategy & Traffic Campaign

DRIVE – Ignite Your Career · Facebook, Instagram, LinkedIn

Goal

Build awareness, drive traffic, and support program growth for early-career professionals and Gen Z audiences.

What I Did

Developed full Meta ads strategy including audience targeting, funnel structure, messaging direction, and performance reporting. Also supported LinkedIn authority-building strategy.

1,946
Clicks
$0.12
Cost Per Click
3,714
Landing Page Views
7.41%
CTR (1-2% avg)
Takeaway: Strong low-cost traffic and messaging resonance for a professional education offer — a $0.12 CPC and 7.41% CTR demonstrate precise audience targeting and compelling creative strategy.
Case Study 03
Meta Ads Skincare & Ecommerce Awareness Phase

Meta Ads Brand Awareness Campaign

Ecenci Skincare · Facebook, Instagram

Goal

Build brand awareness and support ecommerce growth through structured Meta Ads campaigns.

What I Did

Built and managed awareness-focused Meta campaigns with product-based creative direction and structured campaign testing to maximize brand lift and ad recall efficiency.

5,730
Ad Recall Lifts
$0.04
Cost / Recall Lift
104,486
Impressions
62,272
Reach
Takeaway: Strong awareness efficiency and brand lift performance — 5,730 ad recall lifts at just $0.04 each across 100k+ impressions for a skincare ecommerce brand.
Case Study 04
Meta Ads Health Insurance / Expat Services First Week Results

TOF Awareness Campaign — 4-Market Launch

Expat Healthcare 360 — Malaysia-based, serving expats, digital nomads & international retirees · Facebook, Instagram

Goal

Replace a prior contractor's underperforming setup (wrong objective, wrong geo-targeting, mostly bot leads) with a properly structured top-of-funnel awareness campaign across four market groups.

What I Did

Rebuilt the campaign from scratch with corrected geo-targeting across 10 countries in 4 ad-set groups, TOF Awareness objective per standard funnel sequencing, and new creative direction.

MarketReachImpressionsCost / 1,000 Reach
Malaysia209,108254,122$0.36
Thailand, Philippines196,626236,201$0.37
France, Germany, Portugal, Italy, Turkey125,334144,067$0.35
Hong Kong, UAE154,387180,990$0.36
Combined (first 6 days)685,455815,380~$0.36
Takeaway: 685k+ reach and 815k+ impressions in the campaign's first 6 days, for under $250 spent — roughly $0.36 per 1,000 people reached across four geo-targeted markets simultaneously.
Case Study 05
Meta Ads Family & Childcare Services Full Funnel

TOF Traffic → BOF Lead Conversion

Village Acres — Palm Beach County, FL · Facebook, Instagram

Goal

Connect families with trusted local caregivers ("Villagers") — starting with low-cost top-of-funnel traffic, then converting that audience into real inquiries.

What I Did

Built a two-stage campaign: a top-of-funnel traffic campaign to build the audience, followed by a bottom-funnel conversion campaign targeting engaged viewers.

StageResultCost / Result
TOF — Landing Page Views421$0.38
BOF — Real Lead Conversions161$1.90
Takeaway: Cheap top-of-funnel traffic ($0.38/landing page view) fed a bottom-funnel campaign that converted 161 real leads at just $1.90 each — the full funnel working as designed, from awareness to an actual result.
Case Study 06
Meta Ads Ecommerce · UK Near-Purchase Funnel

Checkout-Initiation Campaign

Lily Travers · Facebook, Instagram · UK market

Goal

Drive website purchases for a UK-based ecommerce brand through broad targeting optimized for checkout initiation.

What I Did

Built and managed a conversion-optimized campaign targeting UK shoppers, tracking checkout initiation as the primary bottom-funnel signal.

85
Checkout Initiations
£6.80
Cost / Checkout Start
90,365
Impressions
39,825
Reach
Takeaway: 85 shoppers actively started checkout at £6.80 each — a genuine near-purchase signal, one step before an actual sale.
Case Study 07
Meta Ads Investment / Mineral Rights TOF Awareness

Broad National Awareness Campaign

Kings & Wealth — USA, ages 25-55 · Facebook, Instagram

Goal

Build broad national brand awareness ahead of a future retargeting phase.

What I Did

Built a TOF brand awareness campaign with broad national targeting (USA, ages 25-55), tested across multiple creative concepts and audience angles.

194,642
Reach
262,239
Impressions
~$3.07
Cost / 1,000 Reach
Takeaway: Broad national targeting reached nearly 200k people across four ad concepts, with the top-performing ad ("Scotland") pulling an above-average quality ranking at 137,832 reach on its own.

Why these numbers vary so much

Every campaign above is a snapshot of one funnel stage — some are top-of-funnel awareness, some are traffic, some are bottom-funnel conversions. Low-cost reach and low-cost traffic are the goal of a TOF stage; low-cost leads or purchases are the goal further down the funnel. Running conversion ads to cold traffic on day one is a common mistake that wastes budget — the sequence matters as much as the targeting.

Read why funnel stage determines strategy →

Important boundaries

These are real results from real client accounts, shown as reported in Meta Ads Manager. Past performance does not guarantee future results — outcomes depend on industry, offer, budget, creative, and market conditions.

JDesigns does not guarantee ad results, sales, leads, or ROI. Every campaign is built and reported on its own merits.

Want results like these?

Start with the Meta Ads gig on Fiverr, or reach out directly to talk through your campaign.