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Meta Business Help & Answers

Plain-English answers to the most common Meta Business Suite, Business Manager, ad account, and Instagram questions. Written by a Meta strategist — not a chatbot. Answer two quick questions and I'll point you to the right one.

What's going on?
How urgent is it?
Account Access & Connections

Getting into your accounts and connecting them correctly

Meta Business Suite Not Working? Check These 6 Things First
Missing Page, wrong account, or locked out of Business Suite — six quick checks, in order.
How to Add an Admin to Your Facebook Page
Give someone access to your Page from your Business Portfolio in six steps, and which access level to choose.
How to Create a Facebook Business Page (and Connect Instagram)
The order that works: personal profile, Page, Business Portfolio, then Instagram.
Can You Buy a Meta Ads Account? What to Do Instead
Why buying or renting an ad account backfires, and the safe way to get ads running.
How Meta's Account Structure Actually Works
Personal profile, Business Portfolio, Assets, People — how they connect, in two diagrams, and why "Add a Page" can fail.
Why Your Instagram Won't Connect to Meta Business Suite
The "already connected to a different page" error — what causes it and how to fix it in 3 steps.
Who Actually Owns Your Meta Ad Account?
How to check if your previous agency owns your account — and what to do if they do.
Who Gets What Access in Meta Business Suite
Full access vs. Partial access vs. Partner — what each level can do and who should get which one.
Lost Access to a Facebook Page? Start With Ownership, Not Panic
If your Page disappeared, is controlled by someone else, or can't be reassigned, start with the ownership trail.
Meta Business Portfolio Access Problems: Who Needs Full Control?
If Meta says another admin has to approve access, the issue is usually ownership, full control, or asset assignment.
Restrictions & Verification

When Meta restricts, disables, or requires verification

Why Meta Business Verification Keeps Getting Rejected
The exact checklist to prepare before you submit — and the most common rejection reasons.
Meta Business Verification Required: What to Gather First
If Meta is asking for business verification, gather the right business details before submitting documents.
My Meta Ad Account Is Restricted — What Do I Do?
What triggered it, whether to appeal, and how to write an appeal that doesn't get auto-rejected.
Meta Ad Account Disabled vs. Restricted: What's the Difference?
Restrictions can happen at the ad, ad account, user, Page, or business level. Name the problem before you act.
Appeal Rejected in Minutes? What to Check Before You Appeal Again
A same-day rejection means something in your submission tripped an automatic filter. Slow down before resubmitting.
Setup & Structure

Setting things up correctly from the start

Meta Business Suite vs. Business Manager vs. Business Portfolio
These are three different tools with three different jobs. Here's what each one is actually for.
Meta Pixel Not Working? Run This Checklist Before You Spend More
A broken pixel can ruin conversion tracking and optimization. Check these before launching or scaling ads.

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